Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of clients' sites.

Not all sites have identical goals in mind when they optimize for search engines. Some sites are seeking any and all traffic, and may be optimized to rank highly for any commonly searched phrase. Other sites target a certain population, and are therefore concerned with their rank on specific search phrases that they believe that population will use. Sites may optimize to attract native speakers of a particular language, to attract visitors from a specific geographical location, or even to attract visitors who use certain misspelling of the target keyword.

Ardent specialises in optimising for all the major search engines. Please contact us for examples of just how successful we can be!